If putting yourself out there has ever felt uncomfortable—or even a little “cringe”—this episode is for you.

Karen breaks down a smarter, more aligned way to think about visibility, PR, and getting known for what you do best—without feeling like you’re bragging or performing.

This isn’t about being louder. It’s about being seen in the right rooms.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About This Episode & Highlights:

The PR Strategy for Women Entrepreneurs That Actually Works

If you’ve ever struggled with putting yourself out there, you’re not alone.

For many women entrepreneurs, visibility feels uncomfortable—sometimes even inauthentic.

But what if the problem isn’t you…
What if it’s the way you’ve been taught to do visibility?

Why You’re Not Getting Opportunities

You’re not being overlooked because you’re unqualified.

You’re being overlooked because the right people don’t know your name.

And no amount of “working harder” fixes that.

PR vs. Self-Promotion

Traditional advice tells you to:

Be louder
Promote yourself
Pitch constantly

But that often feels forced.

Instead, shift this:

PR isn’t about you. It’s about your message.

LinkedIn + PR = Your Authority Ecosystem

Think of it this way:

LinkedIn is where you build your voice
PR is where you expand your reach

Together, they create a powerful visibility strategy.

What You Actually Need to Get Started

You don’t need a PR firm.

You need:

Clear positioning
A strong point of view
Consistent visibility
A human approach to outreach

How to Start (Without Pitching)

Before pitching yourself:

Share your ideas consistently
Build a track record of content
Engage in conversations

Then, when you do reach out:

Make it personal
Make it relevant
Make it valuable

The Real Cost of Staying Invisible

Invisibility doesn’t just feel frustrating—it’s expensive.

It costs you:

Opportunities
Income
Influence

Final Thoughts

You don’t need to be louder.

You just need to be seen—
in a way that feels aligned with who you are.

Ready to turn visibility into clients? Join the Visibility Salon today!

Get Access Now!

Magical Quotes From The Episode:

“You’re not invisible because you’re unqualified—you’re invisible because the right people don’t know your name.”
“PR isn’t ‘look at me.’ It’s ‘this idea deserves to be heard.’”
“You don’t need to be louder. You just need to be seen in the right places.”

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Click here to subscribe via Apple Podcasts
Click here to subscribe via PlayerFM
Good Girls Get Rich is also on Spotify
Take a listen on Podcast Addict

Read the Transcript

Episode Transcript: Why You’re Invisible (and the PR Strategy That Fixes It)

[00:00] Why You’re Not Getting Opportunities (And It’s Not What You Think)

Karen:
Hello, hello! Welcome back to another episode of The Good Girls Get Rich Podcast. I’m your host, Karen Yankovich.

Today, we’re talking about something I hear all the time—visibility, PR, and why so many brilliant women are still being overlooked.

Here’s the truth:
You’re not being left out because you’re unqualified. You’re being left out because the right people don’t know your name.

And I know what you’re thinking…
“Put yourself out there. Be louder. Pitch yourself.”

But that often feels… off.
Like you’re performing. Or bragging. Or becoming someone you don’t even respect.

So instead?
You stay brilliant. You stay busy. And… you stay invisible.

[02:07] The Real Reason Visibility Feels “Cringe”

Karen:
We’ve been conditioned to believe that self-promotion is a bad thing.

We were taught:

Don’t take up too much space
Don’t talk about yourself
Be seen, not heard

So when you try to step into visibility, it feels misaligned.

But here’s the shift I want you to make:

PR isn’t “look at me.”
PR is “this idea deserves to be heard.”

Even posting on LinkedIn? That’s micro-PR.
Every post is a tiny media opportunity.

[03:47] The Reframe That Changes Everything

Karen:
Instead of asking:

“Who am I to say this?”

Ask:

“Who misses out if I don’t?”

Because someone out there needs your message today.

And if you don’t share it? They don’t get it.

[05:00] Magnetic Marketing vs. Chasing Clients

Karen:
If you feel like you need to be “chosen,” here’s your reframe:

You choose where you show up.
Then people choose you.

That’s magnetic marketing.

You don’t just sit back and hope.
You show up strategically—on LinkedIn, on podcasts, in conversations.

And then opportunities come to you.

[07:28] LinkedIn + PR = Your Authority Ecosystem

Karen:
Let’s simplify this:

LinkedIn = owned media
PR = borrowed media

Together?
They become your authority ecosystem.

Stop thinking of visibility as ego.
Start thinking of it as distribution of your message.

[08:47] What PR Actually Looks Like (Without the Cringe)

Karen:
PR is simply getting your ideas in places your audience already trusts.

That could be:

Podcast interviews
Guest articles
Speaking on stages
Expert quotes

And here’s the key:
You’re not pitching for attention. You’re offering value to an audience.

[10:00] What You Actually Need (Hint: Not a PR Firm)

Karen:
You don’t need:

A massive following
Perfect branding
A PR agency

You do need:

Clear positioning
A strong point of view
Visible values
Consistency

[10:45] The First Step: Get Clear on What You Stand For

Karen:
Ask yourself:

What do I want to be known for?
What am I willing to say repeatedly?
What do I stand for?

Clarity creates opportunity.

[12:30] Build Proof Before You Pitch

Karen:
Before you pitch yourself:

Post consistently for a few weeks
Share your ideas
Develop a framework
Show results (even small ones)

This builds confidence and credibility.

[14:28] Pitch Like a Human, Not a Marketer

Karen:
Please don’t send copy-paste pitches.

I can spot them instantly.

Instead:

Reference their work
Show you’ve listened
Add value to their audience

If you pitch 10 people the right way, you should hear back from most of them.

[16:30] Let LinkedIn Do the Heavy Lifting

Karen:
When people hear your name, they look you up.

Your LinkedIn profile must:

Clearly show your expertise
Sound like you
Include a clear next step

PR gets attention.
LinkedIn converts it.

[18:40] You’re Never Going to Feel Ready

Karen:
Let me say this clearly:

You are never going to feel ready.

So start anyway.

If no one responds?
That’s not rejection.

It’s data.

[20:00] The Cost of Staying Invisible

Karen:
Invisibility is expensive.